Activity Details
Title: Publications
Narrative: Library News magazine is the agency’s primary platform for raising awareness about LSTA-funded work. Library News stories are shared across many platforms. The 12-page publication is distributed to 400+ public libraries for staff and patrons in addition to a mailing list of library supporters and funders. The magazine is also distributed via email to 4,318 subscribers and growing. Stories are posted individually on the website, and social media posts and ads are run to promote these stories. Communications staff interview and photograph individuals impacted by LSTA programs. As part of this strategy, the team also pitches Library News stories to the media for further coverage. Systems have shared anecdotal feedback that they have received positive messages from stakeholders across the state about their featured LSTA-funded programming in Library News. The average email open rate is 54 percent and average click rate is 3.5 percent. Library News stories reach many other users online through social media and email referrals.
Intent: Improve users’ ability to discover information resources.
Activity: Content
Mode: Creation
Format: Combined physical & digital
Quantity
Number of items digitized: 0
Number of items digitized and available to the public: 3
Number of physical items: 0
Number of open-source applications/software/systems: 0
Number of proprietary applications/software/systems: 0
Number of learning resources (e.g. toolkits, guides): 0
Number of plans/frameworks: 0
Partner Information
Organization Type of Partner Organization(s):
Libraries: No
Historical Societies or Organizations: No
Museums: No
Archives: No
Cultural Heritage Organization Multi-type: No
Preschools: No
Schools: No
Adult Education: No
Human Service Organizations: No
Other: No
Legal Type of Partner Organization(s):
Federal Government: No
State Government: No
Local Government (excluding school districts): No
School District: No
Non-Profit: No
Private Sector: No
Tribe/Native Hawaiian Organization: No
Beneficiaries
Is the activity directed at the library workforce: No
For a targeted group or for the general population: General
Locale
Is the activity state-wide: Yes
Specific Locations: No
Library Types
Public Libraries: 409
Academic Libraries: 0
SLAA: 1
Consortia: 0
Special Libraries: 0
School Libraries: 0
Other: 0
Activity Details
Title: Marketing and Online Tools
Narrative: Communication’s website, email marketing, and social media were the primary channels to keep audiences informed of LSTA-funded programs that public libraries offer. These outlets helped document the success of these programs. The agency’s Facebook presence had 5,127 unique followers with an average reach of 25,000 monthly, while the Instagram page grew to 1,170 followers. Communications staff posted daily and ran ads, which generated an additional average of 9,100 engagements and 663 clicks monthly. Additionally, marketing toolkits were created for libraries to use for LSTA-funded programs. This year, toolkits were created for Partnerships and Georgia Library Service for the Blind and Print Disabled as well as the Library Card Sign-Up Month, National Library Week, Georgia Archives Month, Preservation Week, and Summer Reading toolkits were updated. These toolkits received on average 1,200 views for the year. Staff also ran underwriting ads on Georgia’s statewide public radio network, which focused on LSTA-funded initiatives like the PINES card, strategic partnerships, and digitization.
Intent: Improve users’ ability to discover information resources.
Activity: Content
Mode: Description
Format: Combined physical & digital
Quantity
Number of items made discoverable to the public: 7
Number of collections made discoverable to the public: 0
Number of metadata plans/frameworks produced/updated: 0
Partner Information
Organization Type of Partner Organization(s):
Libraries: No
Historical Societies or Organizations: No
Museums: No
Archives: No
Cultural Heritage Organization Multi-type: No
Preschools: No
Schools: No
Adult Education: No
Human Service Organizations: No
Other: No
Legal Type of Partner Organization(s):
Federal Government: No
State Government: No
Local Government (excluding school districts): No
School District: No
Non-Profit: No
Private Sector: No
Tribe/Native Hawaiian Organization: No
Beneficiaries
Is the activity directed at the library workforce: Yes
For a targeted group or for the general population: General
Locale
Is the activity state-wide: Yes
Specific Locations: No
Library Types
Public Libraries: 409
Academic Libraries: 0
SLAA: 0
Consortia: 0
Special Libraries: 0
School Libraries: 0
Other: 0
Question 1: I am satisfied that the resource is meeting library needs.
Strongly Agree: 0
Agree: 0
Neither Agree nor Disagree: 0
Disagree: 0
Strongly Disagree: 0
Non-Response: 0
Question 2: Applying the resource will help improve library services to the public.
Strongly Agree: 0
Agree: 0
Neither Agree nor Disagree: 0
Disagree: 0
Strongly Disagree: 0
Non-Response: 0
Activity Details
Title: Marketing Grants and Consulting
Narrative: 18 libraries applied for LSTA-funded marketing grants this year and three were selected, while an additional 15 libraries received marketing grants using State matching funds. Libraries were were awarded grants where funding could provide impact to grow local engagement for LSTA-funded programs. Campaigns produced measurable impact, including increasing the number of new PINES cardholders, awareness of accessible technology, and Summer Reading Program signups. Communications conducted 32 consulting sessions for library staff and dozens more by email. The team provided networking and professional learning opportunities through maintaining a listserv for 200+ marketing staff, hosting webinars, presenting to peers, and attending workshops. Staff led presentations at the Georgia Libraries Conference. The Communications director presented about marketing grants at the American Library Association conference and served on the executive board of the national Library Marketing and Communications Group. These activities allowed GPLS to build awareness and showcased the outcomes and impact of LSTA-funded programs. The marketing resources also benefited patrons by sharing needed information in a convenient way.
Intent: Improve users’ ability to discover information resources.
Activity: Instruction
Mode: Consultation/drop-in/referral
Format: Combined in-person & virtual
Quantity
Total number of consultation/reference transactions: 60
Average number of consultation/reference transactions per month: 5
Partner Information
Organization Type of Partner Organization(s):
Libraries: No
Historical Societies or Organizations: No
Museums: No
Archives: No
Cultural Heritage Organization Multi-type: No
Preschools: No
Schools: No
Adult Education: No
Human Service Organizations: No
Other: No
Legal Type of Partner Organization(s):
Federal Government: No
State Government: No
Local Government (excluding school districts): No
School District: No
Non-Profit: No
Private Sector: No
Tribe/Native Hawaiian Organization: No
Beneficiaries
Is the activity directed at the library workforce: Yes
For a targeted group or for the general population: General
Locale
Is the activity state-wide: No
Specific Locations: Yes
Name: ATHENS REGIONAL LIBRARY SYSTEM
Address: 2025 BAXTER STREET
City: ATHENS
State: GA
Zip: 30606
Name: AUGUSTA-RICHMOND COUNTY PUBLIC LIBRARY SYSTEM
Address: 823 TELFAIR STREET
City: AUGUSTA
State: GA
Zip: 30901
Name: AZALEA REGIONAL LIBRARY SYSTEM
Address: 1121 EAST AVENUE
City: MADISON
State: GA
Zip: 30650
Name: BARTRAM TRAIL REGIONAL LIBRARY SYSTEM
Address: 204 E. LIBERTY STREET
City: WASHINGTON
State: GA
Zip: 30673
Name: CHEROKEE REGIONAL LIBRARY SYSTEM
Address: 305 SOUTH DUKE STREET
City: LAFAYETTE
State: GA
Zip: 30728
Name: COBB COUNTY PUBLIC LIBRARY SYSTEM
Address: 266 ROSWELL STREET
City: MARIETTA
State: GA
Zip: 30060
Name: DESOTO TRAIL REGIONAL LIBRARY SYSTEM
Address: 145 EAST BROAD STREET
City: CAMILLA
State: GA
Zip: 31730
Name: DOUGHERTY COUNTY PUBLIC LIBRARY SYSTEM
Address: 300 PINE AVENUE
City: ALBANY
State: GA
Zip: 31701
Name: HENRY COUNTY LIBRARY SYSTEM
Address: 1001 FLORENCE MCGARITY PKWY
City: MCDONOUGH
State: GA
Zip: 30252
Name: MIDDLE GEORGIA REGIONAL LIBRARY SYSTEM
Address: 1180 WASHINGTON AVENUE
City: MACON
State: GA
Zip: 31201
Name: MOUNTAIN REGIONAL LIBRARY SYSTEM
Address: 698 MILLER STREET
City: YOUNG HARRIS
State: GA
Zip: 30582
Name: PIEDMONT REGIONAL LIBRARY SYSTEM
Address: 189 BELL VIEW STREET
City: WINDER
State: GA
Zip: 30680
Name: PINE MOUNTAIN REGIONAL LIBRARY SYSTEM
Address: 218 PERRY STREET
City: MANCHESTER
State: GA
Zip: 31816
Name: RODDENBERY MEMORIAL LIBRARY SYSTEM
Address: 320 NORTH BROAD STREET
City: CAIRO
State: GA
Zip: 39828
Name: SARA HIGHTOWER REGIONAL LIBRARY SYSTEM
Address: 205 RIVERSIDE PARKWAY, NE
City: ROME
State: GA
Zip: 30161
Name: SATILLA REGIONAL LIBRARY SYSTEM
Address: 200 S. MADISON AVENUE, SUITE D
City: DOUGLAS
State: GA
Zip: 31533
Name: SCREVEN-JENKINS REGIONAL LIBRARY SYSTEM
Address: 106 S. COMMUNITY DR.
City: SYLVANIA
State: GA
Zip: 30467
Name: SEQUOYAH REGIONAL LIBRARY SYSTEM
Address: 116 BROWN INDUSTRIAL PARKWAY
City: CANTON
State: GA
Zip: 30114
Name: SOUTHWEST GEORGIA REGIONAL LIBRARY SYSTEM
Address: 301 S. MONROE STREET
City: BAINBRIDGE
State: GA
Zip: 39819
Name: THOMAS COUNTY PUBLIC LIBRARY SYSTEM
Address: 201 NORTH MADISON STREET
City: THOMASVILLE
State: GA
Zip: 31792
Name: TROUP-HARRIS REGIONAL LIBRARY
Address: 115 ALFORD STREET
City: LAGRANGE
State: GA
Zip: 30240
Name: WEST GEORGIA REGIONAL LIBRARY SYSTEM
Address: 710 ROME STREET
City: CARROLLTON
State: GA
Zip: 30117
