The Oklahoma Department of Libraries (ODL) presented a workshop series, Libraries=Education at three locations around the state. Game Changer, written and presented by Valerie J. Gross, MM, MLS, JD, focused on transforming the image of libraries through the choice of words used by members of the library profession. Ms. Gross, who served as president & CEO of Howard County Library System in Maryland for 16 years, encouraged the use of educational terminology to better articulate what libraries already provide in their communities. Library staff learned that their words matter and influence the perception of the library in each community.
Ms. Gross introduced 3 pillars: self-directed education; research assistance and instruction; and instructive and enlightening experiences. She encouraged the use of educational language, which she feels better informs the public and library customers as to what happens in libraries. For example, story time is not just reading to children, but teaching reading fundamentals, providing social interaction, recognition of colors, numbers, and rhyming.
Attendees were encouraged to establish a partnership with schools in their jurisdiction, including community colleges and universities; to use signs, ads, and their websites as teaching opportunities; to deliver an effective and educational annual report; and, how to incorporate strategic planning.